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ACADEMY OF DALLAS
PUBLIC CHARTER SCHOOL, PEARLE VISION & ABSEE VISION
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Partnership Marketing and Community Give Back Event
The Challenge
One in four school-age children in the U.S. has an undiagnosed vision care problem, according to the American Optometric Association. Because 80 percent of learning is visual for children, it can become a challenge for students to achieve their full potential in school and in life.
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​We know that getting a pair of glasses can be life-changing for a child with a vision problem. Especially for children in underserved urban communities that may not have access to quality eye care and corrective eyewear.
The Solution
NLS Marketing crafted a community give back grant application with Pearle Vision and submitted the grant on behalf of Academy of Dallas Charter School.
The grant was approved as a collaborative partnership event with Pearle Vision, OneSight, and ABSee Vision to provide Academy of Dallas scholars:
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Resources for access to good vision.
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Eliminate barriers for sight due to lack of or no vision insurance.
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Provide a crucial service of sight, critical to a child’s ability to focus on schoolwork, learn, and grow in an academic environment.
The Execution
This amazing partnership with Pearle Vision, OneSight, and ABSee Vision included:
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A mobile eyecare van, three optometrists from Pearle Vision and 60+ volunteers.
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A two-day comprehensive vision clinic including full eye examination, prescription lenses, frames, eyeglass cases and eye care kits at NO COST to the school, parents, or guardians.
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Students that participated in the vision clinic selected their own frame style, color, and wore their new eyeglasses the same day.
NLS Marketing launched a 2-day eyecare event and transformed the Academy of Dallas gymnatorium into a full-service comprehensive vision pop up clinic for PreK-3 to 8th grade students.
NLS Marketing executed a vision clinic partnership event for
Academy of Dallas Charter School student population
NLS MARKETING IMPACT DATA
Services Provided
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Partnership Marketing
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Project Management
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Event Management & Logistics
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Marketing & Advertising
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Social Media Campaign
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Public Relations & Press Release