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The Kansas City Boys &
The Kansas City Girls Choirs
"We are more than music..."
Brand Awareness and Partnership Marketing
The Challenge
The Kansas City Boys Choir and Kansas City Girls Choirs (KCBCGC) have served the local community for over two decades, but it lacked regional and national brand exposure.
The Solution
Develop a brand strategy focused on elevating the KCBCGC organization and choirs brand image through partnership and collaboration marketing efforts.
The Execution
Build local community brand recognition through digital media marketing campaign and partnership marketing.
LAMAR ADVERTISING: An outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada.​
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Negotiated an in-kind (no cost) media outdoor contract
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- Developed two digital billboard designs promoting the Kansas City Boys and Kansas City Girls (KCBCGC) nonprofit organization mission and purpose
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Launched KCBCGC transit billboard displays in multiple high traffic, visible locations in Kansas City Kansas and Kansas City Missouri.
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NLS Marketing Impact Data
Digital transit media and brand awareness campaign performance.
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14 days transit media and brand awareness campaign exceeded performance.
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Lamar Advertising guaranteed performance 850,086. 10 impressions (impressions measure how many times the project will be seen.)
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NLS Marketing media, creative and brand awareness campaign delivered 1,129,997.02 impressions, a variance of 279,910.02 above and beyond the guaranteed performance.
Services Provided
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Project Management
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Partnership Marketing & Relationship Building
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Brand Awareness Strategy
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Digital Media Branding
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Contract Negotiation